Here's the final #KhorReports short review on public opinion about #coffee. This time, we also take a look at how the coronavirus is affecting coffee demand. Our case study is Starbucks in China and Indonesia and we also note that it expects at 50% yoy global sales drop for 1Q2020!
As for online worries about child labour in the coffee industry, we turn to a one-year chart of the ups-and-downs of public sentiment (note the right hand side axis on the bottom left chart shows 0, so above is positive sentiment and below is the opposite). Public sentiment dived recently, and Nespresso also got caught up in this, while Starbucks was no stranger to it. The associated hashtags, the key influencers and emoji associations are listed above. There were over 13,000 mentions in the last year of coffee and child labor/labour and the bulk of them were in the United States and United Kingdom.
On our previous posts about coffee & child labour concerns, see Part #1 and Part #2.
