The business world was abuzz last week: Cristiano Ronaldo’s actions of moving away two Coke cans from view during European Championship press conference has led to a USD4 billion plummet in Coca-Cola’s market value. While the Portugal captain’s opinion on carbonated drinks is already well known, Ronaldo’s gesture was followed almost immediately by a drop in Coca-Cola’s share price from USD56.10 to USD55.22, showcasing a significant effect big names can have on brands. Segi Enam principal Khor Yu Leng was invited to BFM to discuss the matter: Ronaldo's Gesturer Costs Coca Cola Billions.
On Monday, Christiano Ronaldo removed two Coca Cola bottles at a Euro 2020 press conference, which led to Coca Cola acquiring a loss of 4 billion dollars in company market value. We looked into the impact that big names can have on brands, as well as what it takes to be more health conscious.
Image Source: beIN SPORTS France; produced by: Kelvin Yee; presented by: Lee Chwi Lynn, Sharmilla Ganesan